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Aug 9, 2023

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Deanna Shimota about mastering B2B and B2C marketing with a focus on demand generation and content automation.

What You’ll Learn In This Episode:

  • How to create a digital footprint.
  • How to manage your media channels.
  • How to implement demand generation.


"The way I look at it, lead generation and demand generation are actually very different marketing strategies. With lead generation, your marketing programs are only focusing on capturing the companies that are in market to buy right now. Demand generation has a focus in driving value, including consumers who are not looking to buy right now." (04:42)

"If you've got this unique point of view in the story and it's very targeted to your ideal customer profile, You start to resonate more with them and you give them a reason to want to follow along." (11:21)

"Sometimes we just have to pick a few things and do them really well and have the patience to let them work." (21:34)

About Deanna Shimota:

Deanna is the CEO of GrowthMode Marketing. At GrowthMode, they are a team of seasoned B2B marketers with a shared love for all things marketing. They blend the art and science of marketing to align with client goals and focus on achieving the results businesses need.

She has made it her mission to know everything about B2B marketing. Deanna is on the top of every tech trend and social media modulation. While she skates on the cutting edge of marketing innovation, she stays grounded in a foundation of solid marketing principles. She has used her skills and expertise to catapult multiple technology companies into high-growth mode. Now, she leads GrowthMode Marketing with the goal to help other organizations travel down this same path of success.

Learn More Here