Dec 12, 2022
"What I say is, number one fall in love with the brand first. Then the products are just the way that you actually, navigate within the brand. And that really helps when one product isn't working out the way that you want it to. Your products are not your children, right? We wanna get rid of them and we wanna easily bring a new product in." (9:33)
"When you sell to everybody, you're not selling to anybody. And so that's a real advantage when you just focus on one person and then you can focus on the main benefits of what the product is and not the features." (16:18)
"Depending on the product looking at a timeline of between two to three. When you're then fully in profit mode, your spend comes down and your profit is going up. But what most people do is they freak out in that period and think they're losing money and turn everything off." (22:51)
Kirsty is CEO and founder of REAL Coaching. She has sold over $17M in physical products on Amazon since 2013 and has coached over 2000 Amazon sellers to build their businesses with real results since 2015.
She is a Strategic Branding Expert with 20 years of branding expertise and marketing strategies for many household brands. She has hosted and spoken at many eCommerce events, including the ECommerce Launch Summit and SellerCon 2019.