May 9, 2022
Kate is an “accidental brand strategist” who originally intended to pursue a PhD in Anthropology, yet discovered the power of branding during her first sales job. In the pursuit of making quota, she realized she needed to cut through the noise with a message that would compel prospects to want to have a conversation.
Kate overcame, honed her craft, and went on to successfully manage millions in pipeline by throwing out the long monologue sales scripts and unsubscribing leads from complex story-based marketing campaigns. Instead, she delivered a simple pitch that invited prospects to engage in a compelling conversation by sharing what she did, how she could solve their problem, and how she differed from the competition.