Mar 6, 2023
Jenn Foster owner of Elite Online Publishing, interviews her business partner Melanie Johnson about unveiling the marketing secrets of a Wall Street Journal bestselling author and former Miss Michigan.
"It's all about learning skills, they were teaching how to publish a book, how to do digital marketing, which was all new to me. I felt like I was a sponge, just soaking it all up." (08:15)
"What is working, what's not working? And really it's trying things. And I wanna talk about speed as well, so you can think about trying things. Or you can just jump in and do them. And sometimes it's the speed that's successful." (11:26)
"One thing that will help you to become successful, which I think all entrepreneurs need to do, is make processes. We always ask the question, do we have a process for that? No. Well, we need to make a process, document that, write it down, have steps." (15:30)
Melanie Churella Johnson is a powerhouse media mogul and entrepreneur. She is the owner and founder of Elite Online Publishing, which has published over 3000 books making all of its authors #1 bestsellers. Melanie got her start in the industry by owning and operating two TV stations in Houston and Dallas that grew to be worth over $100 million dollars. Melanie is also a WSJ/USA Today, 16x best-selling author, and TEDx Speaker.
Melanie is a co-host of the popular podcast Elite Expert Insider. She started her career as a News Anchor in Detroit after she won the title of Miss Michigan and was the first runner-up to Miss America.In her professional life, Melanie has been involved in many high-profile projects. She built the 25,000 sq.ft. Houston Mansion and the 13,000 sq ft Walloon Lake House - both of which became successful six-figure short-term rentals. She also started Charity Auction Consignments, which helped charities raise over $600,000.