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Jun 13, 2023

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Maximilian Wühr about how his background in economics and his passion for building companies led him to this unique venture, and learn about the coincidences and experiences that shaped his path in the automotive industry.

What You’ll Learn In This Episode:

  • How to collaborate for success.
  • How to have imagination in problem-solving.
  • How to have mission-driven clarity.


"So we partner together with the existing ecosystem, buy these vehicles, and then you simply get a consumer that signs up for a six or 12 month subscription. And after that subscription, we basically return the car either to a dealership or to the manufacturer directly." (04:03)

"Having that mission is, The first aspect that already gives a lot of clarity, but then on the next step, you also need to have all the resources to achieve these missions. And that's oftentimes where companies fall apart." (10:39)

"If you really set your mind to it, if you really wanna solve a problem, with a little bit of fantasy, with a little bit of imagination, you will be able to adjust these toolings and you might be surprised at how far you would come." (15:20)

About Maximilian Wühr:

We're revolutionizing conventional car ownership and making driving with FINN as easy as buying shoes online. An instant, flexible car subscription from your favorite brands that includes everything except for fuel. With the fully digital process, you save not only time and effort but also avoid high costs. No more annoying service station visits and no hidden costs. Just give it a try!

Sustainable mobility is at the heart of FINN. That's why we facilitate your entry into electric and hybrid mobility. In addition, we offset the CO2 emissions of your car by supporting selected climate projects. You can focus on driving instead of having to feel guilty about environmental consequences!

Learn More Here