Unleashing the Power of Repurposing Your Content with Tamara Thompson
Jan 17, 2023
Melanie Johnson co-owner of Elite Online Publishing, interviews Tamara Thomson about how to think through you're content and how it works on different platforms to turn your brand into a success.
What You’ll Learn in this Episode:
- How to plan out your social media strategy.
- How to choose which platform to optimize.
- How to repurpose your podcast.
Quotes:
"What we always suggest is to at least post Monday through Friday once a day, and we always suggest to our clients, post something fun on the weekends, post something that relates to your audience." (11:51)
"Our team repurposes the content into profound quotes or statements from the guest or the host. So it's both. So it leverage them as the authority on the show, which then they'll both wanna share it out, not just the host, but also the guest, right? So they're recruiting micro content from quote graphics and imagery as well." (16:21)
"If you want to have people that pay attention to the content going out there too. The messaging needs to resinate, you have to have those detailed people and yeah, and it's just one of those things that's when you're building something like a podcast, how can you market it? How can you be everywhere?" (22:48)